Advanced Primate - Love the Outdoors. Buy American. Give Back.

Fall in Love with Stanley

Shop Mugs & Tumblers

a woman watching a bee pollinate a flower

Protect Our Pollinators

Shop the Rule 11 Tee

Play with Gravity

Shop Lightweight

a girl holding a food jar sitting next to her dog

girl sitting in front of her tent with her pup looking up at her

Your Purchase Gives Back

Learn More

Deso Supply Company Yuba Long Sleeve Hoodie--man and his dog sitting on a tailgate

Deso Supply Company Yuba Long Sleeve Hoodie--Brick

Brick Yuba L/S Hoodie

$56

Freerain32 Packable Backpack

$90

stanley classic legendary food jar and spork--main view

stanley classic legendary food jar and spork--set

Legendary Food Jar + Spork | 14 oz

$25

Farm to Feet White Mountain Lounger in Burnt Coral

White Mountain Cozy Lounger Crew - Burnt Coral

$30

stanley titanium travel mug sandblasted - front view

stanley titanium travel mug sandblasted - back view

Titanium Travel Mug | 14 oz.

$100

Buck L/S Crew

$42

A group of people around a campfire at night

5 Spooky Stories Perfect for Your Next Campfire

StoriesTim ShifferOct 01, 2021

A long-standing camping tradition is sitting under the night sky telling stories while huddled up around a burning fire. It’s October now, and even...

Meet The Maker: Jelt’s Very Own Jen Perry

Meet the MakerTim ShifferJul 02, 2021

Who said you can’t mix work and play? Jelt Belt founder Jen Perry certainly thinks that a healthy mix is a necessity – in fact did the interview fo...

breakfast skillet cooking over a camp fire

Everything You Need to Know About How to Cook While You’re Car Camping

Camp CookingGuest BloggerJun 11, 2021

There’s so much to love about camping, the hikes, the views, the nature, the recreation. But let’s be honest here: what’s a good camping trip without some good grub by the fire? Whether you’re looking to make some seriously gourmet, fireside meals or you just need a few simple ideas to get you through your next weekend