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We are Adventure. Advanced.

U.S. Brands & Eco-Friendly Gear Made for Life's Adventures

  • Buy gear that gives back

  • Sustainable sunglasses bought from Advanced Primate & Proof Eyewear give back twice.
  • Wear brands that make you proud

  • Stretchy elastic belts crafted in Boseman, MT from recycled plastic bottles.

Buy gear that gives back

Sustainable sunglasses bought from Advanced Primate & Proof Eyewear give back twice. Shop Proof

Wear brands that make you proud

Stretchy elastic belts crafted in Boseman, MT from recycled plastic bottles. Shop Jelt

Purpose Built Packs

  • Crag Pack
    Vendor
    Alpin Mtn. Co.
    Regular price
    $155.00
    Sale price
    $155.00
    Regular price
    Unit price
    per 
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  • Mission Pack
    Vendor
    Origaudio
    Regular price
    $69.99
    Sale price
    $69.99
    Regular price
    Unit price
    per 
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  • Green Finley Mill Pack
    Vendor
    Origaudio
    Regular price
    $79.99
    Sale price
    $79.99
    Regular price
    Unit price
    per 
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  • Beast28 Technical Backpack
    Vendor
    Matador
    Regular price
    $89.99
    Sale price
    $89.99
    Regular price
    Unit price
    per 
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  • Tahoe Weekender Pack
    Vendor
    Origaudio
    Regular price
    $114.99
    Sale price
    $114.99
    Regular price
    Unit price
    per 
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  • DL16 Backpack
    Vendor
    Matador
    Regular price
    $49.99
    Sale price
    $49.99
    Regular price
    Unit price
    per 
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  • Denim Presidio Pack
    Vendor
    Origaudio
    Regular price
    $89.99
    Sale price
    $89.99
    Regular price
    Unit price
    per 
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  • Nomad
    Vendor
    Bagsmart
    Regular price
    $49.99
    Sale price
    $49.99
    Regular price
    $59.99
    Unit price
    per 
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Details & Distractions

Shades of Perfection

  • Spanish Rose Deja Views
    Vendor
    Knockaround
    Regular price
    $25.00
    Sale price
    $25.00
    Regular price
    Unit price
    per 
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  • Slate Tortoise Shell / Rose Gold Mary Janes
    Vendor
    Knockaround
    Regular price
    $30.00
    Sale price
    $30.00
    Regular price
    Unit price
    per 
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  • Midnight Glacier Fort Knocks
    Vendor
    Knockaround
    Regular price
    $30.00
    Sale price
    $30.00
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    per 
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  • Matte Black / Smoke Paso Robles
    Vendor
    Knockaround
    Regular price
    $20.00
    Sale price
    $20.00
    Regular price
    Unit price
    per 
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  • Ontario Wood Mahogany // Brown Fade Polarized Lens
    Vendor
    Proof Eyewear
    Regular price
    $114.00
    Sale price
    $114.00
    Regular price
    Unit price
    per 
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  • Bruneau Tortoise // Brown Polarized Lens
    Vendor
    Proof Eyewear
    Regular price
    $68.00
    Sale price
    $68.00
    Regular price
    Unit price
    per 
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  • Rainier Tortoise Split // Brown Polarized Lens
    Vendor
    Proof Eyewear
    Regular price
    $90.00
    Sale price
    $90.00
    Regular price
    Unit price
    per 
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  • Federal Wood Ebony // Polarized Lens
    Vendor
    Proof Eyewear
    Regular price
    $90.00
    Sale price
    $90.00
    Regular price
    Unit price
    per 
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