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About Us

Our Story

Headquartered in Meridian, Idaho near the foothills of the Boise Front Range (a prime access point to infinite mountainous adventure), our priority has always been to provide a collection of gear that speaks directly to our customers: people who live and work in the city, but want nothing more than to chase adventure every spare moment they get and adventure can come in many different forms. From our core backpack offerings to beanies, fleeces to sunglasses, belts to pocket knives, our list of brands and products continues to grow. That's because we relentlessly seek out innovative and stylish items, rigorously test them, and only then do we bring the "chosen ones" to our customers at fair prices. Our selection criteria is simple: if we don't say "hell yes" after we've experienced what a product has to offer, we aren't interested. Because of this, we firmly believe that every item you'll find on our site delivers a strong value proposition which far outweighs the cost.

Customer service is paramount at Every transaction is purposely designed to enhance your lifestyle and your mood as part of the buying experience. Equally important to us, we must give back. The Wildlife Conservation Network ( receives a percentage of every dollar we earn. In 2018, we're proud to say that 15% of all proceeds went to charity.


Our Mission

To be the go-to source for innovative, high quality adventure gear that lasts way longer than expected and offer it to our customers at sweet spot pricing. We pride ourselves on offering gear from American brands that you might not know of, but will tell all of your friends about once you do.

Our Vision

To be the people and the company that online customers trust the most. We want every customer to be so satisfied with every transaction that they happily recommend us to friends and family.

Our Purpose

The driving force behind everything we do at Advanced Primate is that we want to give back on a grander scale than we would be able to do alone. We give a percentage of every dollar of profit generated by our store to a worthy animal charity. That worthy animal charity is The Wildlife Conservation Network. We selected them for many reasons, but the most important was that 100% of Advanced Primate donations go directly to the animal charity we choose within their carefully vetted network. Their network also allows us to give to multiple different species or causes without having to continually research their validity.




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