We are for Americans by Americans on a mission to leave it better than we found it.
Headquartered in Meridian, Idaho near the foothills of the Boise Front Range (a prime access point to adventure), our priority has always been to provide a collection of gear that speaks directly to our customers: people who live in the city, but yearn for their next opportunity to adventure into the unknown. From our core backpack offerings to cutting edge fleeces, extra warm beanies to laid back sunglasses, eco-friendly belts to go-to pocket knives, adventure-proof drinking flasks to never ending hammocks, our list of quality American brands and innovative products continues to grow.
We relentlessly seek out these innovative items, rigorously test them, and bring the chosen few to our customers at fair prices. The selection criteria is simple: if we don't look at each other and say "heck yeah!" after we've experienced what a product has to offer, we'll keep searching. Because of this, we firmly believe that every item you'll find on our site delivers a strong value proposition that far outweighs the price of admission. If you don't agree with us, we're even okay with that, see our Triple Value Promise for more.
Advanced Primate team members Tim and Chris posing with members of the Idaho National Guard in front of their totally advanced rig. 2019. "If we can't sell it, we're at least going to take our picture with it." Photo Credit: Matt Roderick, rapid-aerial.com
To be the go-to source for innovative, high quality adventure gear that lasts way longer than expected and offer it to our customers at sweet spot pricing. We pride ourselves on offering eco-friendly gear and American brands that our customers will be proud to associate themselves with.
To be the people and the company that online customers trust the most. We want each customer to be so satisfied with every transaction that they happily recommend us to friends and family.
The driving force behind everything we do at Advanced Primate is to provide value and that means giving back on a grander scale than we would be able to do alone. Power in numbers. That is why 2% of every sale generated by this store goes directly to 1 (or all 3, customer's choice at checkout) of our worthy animal charities: the Wildlife Conservation Network, the Performing Animal Welfare Society (PAWS), and the Dian Fossey Gorilla Fund. Through Advanced Primate we are proud to be able to provide outstanding value to our customers, but also to help generate resources that leave this rock we call Earth a better place than we found it.