New Adventure with

New Advanced Primate Logo Adventure. Advanced.

Meridian, Idaho — Date March 30, 2020 announces the official rollout of the new company logo today. Advanced Primate customers love the mountains, eco-friendly products, and balance.

“Advanced Primate is a company focused on outdoor adventure,” said Tim Shiffer, Founder and CEO at “We believe the new logo will help bring that message to our customers.” is headquartered in Idaho near the foothills of the Boise Front Range (a prime access point to adventure). Our priority has always been to provide a collection of U.S. brands and eco-friendly gear that speaks directly to our customers: people who live and work in society but want nothing more than to chase adventure every chance they get.  Providing exemplary customer service is our primary mission.

### is a registered trademark.

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Jan Bryant


New logo

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