Good Days at Adventure. Advanced.

Meridian, Idaho — Date May 25, 2022 is pleased to announce their newest sunglasses line from Good Day Sunglasses. Advanced Primate customers will love the new styles and bright colors.

“We already knew that every day spent outside is a good day,” said Tim Shiffer, Founder and CEO at “We believe that Good Day Sunglasses will be the next fun brand that our customers will love to wear and associate themselves with.”

Good Day Sunglasses has a straightforward goal: inspire more good days. They do so through colorful and fun sunglasses styles that feature great eye protection and are offered at affordable prices. Polarized lenses, full UV400 protection and FDA approved impact and scratch resistant lenses just add to the already strong value proposition the brand offers. is headquartered in Idaho near the foothills of the Boise Front Range (a prime adventure access point). Our priority has always been to provide a collection of gear that speaks directly to our customers: people who live and work in society but want nothing more than to chase adventure every chance they get. Providing exemplary customer service is our primary mission.


Good Day Sunglasses logo

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Jan Bryant

New brandsPress release

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